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Featured Projects

Pioneers of Greatness: In the Studio

For this campaign, we pitched to Galanacci for his brand “Pioneers of Greatness” to show what it truly takes to create greatness in the perfection of a fashion brand.

Using boxing as a key influence, we decided the best way to show his process would not just be from showcasing his very hand-crafted clothes, but also what drives him, the personal affirmations he gives himself and what motives him to carry on in an ever changing fashion landscape.

Director/Dop/Editor - Joe Fuller

Creative/Camera Assistant - Sam Griff

Pioneers of Greatness: 4 Raws

“4 Raws” was designed to be a showcase of the latest denim jacket and jeans from Pioneers of Greatness. Modelled by Galanacci, the founder of the brand, it embodies the passion he feels for his craft,

This edit was more formidable as the shoot was largely guerrilla (run & gun) as opposed to the previous campaign which was inside his studio. First we scouted a location that the client was happy with, completed a camera test and then organised permission from the garage owner.

Director/Dop/Editor - Joe Fuller

Creative Director/Camera Assistant - Sam Griff

Testimonial from Galanacci

After working with Joe on two campaigns for my fashion brand, you can tell he’s very passionate about his craft. He has a very meticulous eye for detail, and delivers a great end product every time! Looking forward to working with him much more in the near future.